Independent performance marketing and search strategy consulting, with deep experience supporting agencies and in-house teams across complex B2B environments.
I specialize in paid search strategy, analytics, and performance optimization for organizations that need rigor, clarity, and results—not generic execution.
I work directly with organizations and in partnership with agencies when deep specialization is required. My role is often to complement broader teams by providing focused expertise in paid search, analytics, and performance strategy—helping complete the puzzle where precision matters most.
If you're evaluating paid search or performance strategy support—either directly or in partnership with an agency—I’m happy to have a conversation.
Paul Roland
Founder, HyperSEM
Performance Marketing & Search Strategy